The Best Rodeo Podcast Episode This Month Is About a Veterinarian

Episode 087 of Let's Freakin' Rodeo, presented by Boot Barn, runs about an hour and thirteen minutes with PRCA Veterinarian of the Year Dr. Marty Tanner. The subject is equine sports medicine: extending careers, maximizing performance, and where horsemanship ends and medicine begins.

It is the least glamorous and most useful conversation in the sport right now, because the horse is the athlete nobody interviews.

For the business-of-cowboys angle, The Rebooting Show's "Monetizing cowboys" episode with Deirdre Lester — formerly CRO at Barstool — covers how sports brands convert cultural attention into revenue.